Joe Monaghan, President of La Marzocco USA, has worked with coffee since 1977, beginning at the Wet Whisker (a precursor to Seattle’s Best Coffee), where he roasted coffee. It was during those years that Joe met Kent Bakke, through whom he was introduced to espresso brewing. It was from those years that the coffee business got in Joe’s blood – hooking him for life. In 1980 Joe started working with La Marzocco (and Kent) with the company, Vision Espresso Sales. And really, outside of a few side projects, he has been working in coffee ever since.