Ivica “itchy” Cvetanovski is a natural scientist and engineer with international work experience. He started scrutinizing coffee during his work at UNEP/GRID. The wide spectrum of knowledge and experience touches many areas and levels in the world of coffee. Founder of Coffea Circulor, an international team of coffee professionals, who seek to inspire and set new standards based on innovation, righteousness and environmental care. The motivation is a planet that understands, values and protects coffee.